In this chapter, the author focuses on establishing leadership through strategic communication with employees. To play a strategic role in an organization, orgaizational leaders must realize its importan in overall strategy and business planning. Using the model or framwork to develop internal communication strategy and aiming toword reaching some of the best practices in this chapter. Bringing forword agreements and disagreements even among senior management so that company can create a common, shared view of its focuse and direction. Good Internal communication provides the direction needed to reach strategic and financial goal and encourage productivity. It enables the smooth operation of the organization when interwoven seamlessly into all other processes of the organization.
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